Seattle Kraken Secondary Logo
ANCHORS AWEIGH
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RELEASE THE…WELL, YOU KNOW
In February of 2020, I was brought in by the Seattle Kraken to design the secondary logo for the team. Working alongside the talented team at adidas Hockey (consisting of Matty Merrill, Andrew Harrington, Matt Beeman, and Eric Bodamer), I set off to design something that would fit within their design style and build off of the incredible work they had already created. Over the course of the process, over 150 iterations were created until the team settled on the final design. The final design features an anchor, which in nautical tradition represents safety and one’s home harbor, alongside a stylized Space Needle at the anchor’s top to represent Seattle. The new brand hit the ice for the 2021/22 NHL season.
