Sun Belt Conference Rebrand
A NEW SUN RISES
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A NEW, REFINED LOOK
In fall of 2019, the Sun Belt Conference approached me inquiring about a potential rebrand. Over the course of several months, we developed an all new look for the Conference, focusing on a typographic solution that aligns with other major collegiate athletic conferences. The overall challenge was to create something that would increase legibility at small sizes and at distance, along with improved ease of reproduction. Together we created a flexible identity systems with multiple marks, a completely custom font, along with brand guidelines and other brand extensions that are still in development. For more information on the conference and the rebrand, visit sunbeltsports.org
